Distribution and traceability

For many players in the world of wine it is of fundamental importance to know the distribution network precisely; from storage in the winery to shipping, multimodal transport, proper storage of bottles along the way and at the place where they reach the consumer. All this information is precious and contributes to the growth of product and brand value.

It has always been difficult, however, because of the complexity of the market, to have a clear understanding of all the links in the chain and to keep track of all the steps.

Today, with Wineability, it is possible to recognize rewards and discounts for all the subjects in the supply chain who participate in the smooth operation of this virtuous and transparent system, be they forwarding agents, importers, distributors, restaurateurs, merchants or end customers.

Nurturing consumer relationships 

Consumers are increasingly more attentive to their health and the environment, so they are demanding more and more information about products. They want transparency about the production processes and their environmental impact. They are also looking for greater engagement with their trusted brands and are choosing to enjoy compelling multimedia content.

Legislation – particularly European legislation, but also that of importing countries – is also moving toward more and more informational labels (smart labels and green labels).

Wineability offers the right technologies to nurture the relationship with the end consumer through the independent management of multimedia informational content for retention, storytelling and consumer engagement.

Some of these features are accessible directly through a smartphone browser, while others are activated by using a specific APP.