Our Sales Director, Carlo Carminati, was interviewed by journalist Stefano Labate for the WineHub podcast.
We talk about traceability and anti-counterfeiting in the wine sector, examining the use of advanced technologies such as QR codes, blockchain and NFT. Carminati explains how these technologies help producers monitor the distribution of their bottles and protect themselves against counterfeiting. The Wineability solution is also useful to improve the relationship with consumers, for example within a wine club, by certifying the safety and quality of the brand. This interview also resulted in an article on the topic of Combating Wine Counterfeiting published on the WineLetter portal.
Team Marketing
