The final consumer is a key link
It is becoming increasingly crucial to know the distribution network precisely: cellar storage, shipping, storage. Every piece of information is valuable and contributes to the growth of product and brand value.
With Wineability it is possible to know in a transparent way every single link in the chain, tracking all the steps: shippers, importers, distributors, restaurateurs, merchants up to the final consumer.
Customer Engagement: consumer relationship
Cultivating the customer relationship
Consumers are increasingly concerned about their health and the environment, demanding more information about products and transparency about production processes and their environmental impact. They also want more engagement with the brands they trust and want to enjoy exciting multimedia content.
Legislation – particularly European legislation but also that of importing countries – is also moving towards increasingly informative labels.
Wineability offers the appropriate technologies to cultivate the relationship with the end consumer through the autonomous management of multimedia information content to build loyalty, storytelling and consumer engagement.
Some of these functions are directly accessible via the smartphone browser, while others are activated through the use of a specific APP.