Mandatory nutrition labelling:
The newspaper ‘L’Arena’ writes about the Wineability solution.
The newspaper ‘L’Arena’ writes about the Wineability solution.
The mandatory nutrition labelling on wine bottles, with indication of calories and ingredients, has been in force since 8 December for all ready-to-bottle and registered product. Those who do not comply incur penalties because they violate European Regulation 2021/2117. But few wineries have so far equipped themselves. There are fears of repercussions on consumption, which is already falling, especially for full-bodied and aged wines, which are more calorific, and in general for all non-organic types, which therefore contain additives. The transition, however, is inevitable and can be supported by technological innovation, as was highlighted yesterday at Vinitaly during the conference presenting the Wineability solution, devised by the Brescia-based company Sait S.r.l.. ‘European regulations make it possible to dematerialise information by conveying it with Qrcodes. Our solution protects the information given bottle by bottle with Rfìd technology. But companies are struggling to adapt and are hoping for exemptions,’ says sales director Carlo Carminati. ‘The labelling obligation is a great opportunity,’ emphasises Andrea Aparo Von Fluee, professor of business strategy at the Sapienza University of Rome, ’because the information that will be compulsorily conveyed tells everything about our wine: who produced it, where how, when it entered the cellar, how long it has aged. This gives value and transforms wine into an experience, because we can buy it and let it age in the winery, maybe even decide to go and consume it on site for a special occasion’. At the moment, adds the professor, ‘if you buy a Bentley on the chassis it says the name of the person who assembled it, but on the bottle there is nothing. Without proper information those who produce wine surrender value to distribution without receiving it,’ he says.
Team Marketing