Every single link in the chain is certain and controlled
Knowing the distribution network in detail—including storage in the cellar, shipping, and preservation—has become increasingly essential. Every piece of information adds value to both the product and the brand.
Thanks to Wineability, every single link in the chain can be transparently tracked, recording each step along the way: from shippers, importers, distributors, and restaurateurs to retailers and finally the end consumer.
Wine picking, wine tracking: finished product logistics
Distribution and traceability
For many players in the wine world, precise knowledge of the distribution network is of paramount importance; from cellar storage, to shipping, to multi-modal transportation, to proper bottle storage along the way, to where they reach the consumer. Any information in this regard is valuable and contributes to the growth of product and brand value.
It has always been difficult, however, because of the complexity of the market, to have a clear understanding of all the links in the chain and to keep track of all the steps.
Today, with Wineability it is possible, and not only that, rewards and discounting can be recognized for all supply chain players who participate in the smooth operation of this virtuous and transparent system, whether they are shippers, importers, distributors, restaurateurs, merchants or end customers.