CUSTOMER ENGAGEMENT, SMART LABELS AND GREEN LABELS – WHAT WILL THE NEW WINE LABELS LOOK LIKE?

The dominant trend is that consumers are increasingly more attentive to their health and the environment. Legislators, European in this case, have acknowledged this need and issued new guidelines for labelling wine products in line with other foodstuffs.

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FROM FRANCIACORTA, WINE TRACEABILITY: WINEABILITY COMES TO VINITALY 2022

It is now clear that the world of wine is required to make a technological leap forward, a “system update”, and the pressure is coming from the supply chain, the market, European legislation and consumers. Wineability is the answer, born in the heart of Franciacorta and presented by SAIT srl at Vinitaly, in Verona from 10 to 13 April 2022 at booth R2 in hall 10 of VeronaFiere.

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