Wine traceability:
The solution to simplify nutrition labelling management, ensuring compliance, transparency, business efficiency and supply chain control? Wineability.
The world of wine is experiencing a revolution, not only in the glass but also in its approach to transparency and innovation. With the introduction of EU Regulation 2021/2117, which came into force on 8 December 2023, the wine sector is facing an important turning point to adapt to an evolving regulatory landscape and take advantage of the opportunities offered by digitalization. The new regulation requires that wine labels clearly communicate the ingredients and nutritional values to the consumer, a change that may seem daunting for a sector rooted in tradition. However, this obligation opens the door to closer and more transparent communication towards consumers, allowing companies to stand out on the market for quality and commitment to health and information. In this context, the Wineability solution by SAIT – a leading software house in traceability – emerges as a beacon of innovation capable of transforming a regulatory challenge into a strategic opportunity for wine companies. Vinitaly 2024 promises to be an ideal stage to explore these crucial aspects, for the occasion SAIT on Tuesday 16 April at 10:30, in the Vivaldi room has organized a meeting open to the public entitled “Nutritional label obligation: the Wineability solution complies with the new regulation and opens up the advantages of traceability”. An unmissable event for all those involved in the world of wine, from production to distribution, up to the final consumer. During the event, illustrious speakers such as Prof. Andrea Aparo von Flue (Professor of Strategic Management at Sapienza University of Rome), Carlo Carminati (Commercial Director of SAIT) and Giulio Barzanò (co-owner of Mosnel in Franciacorta), will discuss the implications and advantages of traceability and transparency, underlining how Wineability can represent a qualitative leap for the sector. During the fair, a special promotion will be active: for those who request a quote, the solution for regulatory compliance will be free. Furthermore, being included in the tangible assets of Industry 4.0, companies that invest in them can benefit from the tax credit. Carminati underlines the strategic importance of communicating nutritional information because “It allows you to communicate with consumers with transparency and introduces new opportunities. Wineability allows for accurate management of information and simplifies the creation of compliant labels along with numerous other features”. The resistance to digitalization, especially in a sector closely tied to traditions such as wine, is understandable but surmountable.
“The technologies we offer,” continues Carminati, “are sophisticated but user-friendly and are aimed precisely at bridging a technological gap. For this reason, we developed Wineability together with some wineries, where it has already been in use for years. Adopting it means digitally evolving the company, enjoying benefits such as improved efficiency and greater perceived value of the wine.” Wineability’s approach is not limited to label management but offers a 360-degree view of traceability, allowing total control over the supply chain, from production to distribution, and effectively combating gray markets: “Wineability introduces real traceability features that allow us to combat the phenomenon of gray markets,” highlights Carminati. “For wine companies in a country that aims to expand exports and increasingly cover strategic foreign markets, it is essential to be able to have control, know the steps and places of distribution of their products.” Wineability is not only a response to regulatory needs but a real paradigm shift in the wine sector, offering companies tools to confidently face the digital transition, improve marketing and communication strategies, stand out in a globalized and highly competitive market, ensuring compliance, efficiency and a new level of interaction with the consumer. Vinitaly 2024 will therefore be the opportunity to participate in the meeting on April 16 and discover the potential of SAIT-Wineability at Enolitech’s stand G6, to effectively respond to a strategic imperative for the sector: traceability.
Team Marketing
At this link we point you to the entire article published on the WineMeridian portal.