The fashion supply chain
The blockchain as a tool to track products from theorigin of the raw material to
end consumer, through a path of incentives.

1TrueID ‘s solution enables complete “farm-to-dress” product tracking. The Transparency is the alliance shared by the producer with the consumer. 1TrueID is based on the most innovative technologies (QR Code, RFID, RAIN, NFC, blockchain).

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Creates a digital identity for each product that certifies its origin

Producer – item interaction: 1TrueID generates a unique code for each product (1trueid Code) validated with blockchain technology that:
- Marks it along the entire chain.
- Certifies its origin and composition.

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Allows to track backwards all the steps of the chain

Scanning the code with his smartphone, the consumer is incentivized to install the mobile app containing all information about the product, certified and guaranteed with blockchain technology

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Provides after-sale customer engagement services

Unique end-customer – product interaction: he registers its property of the product
Brand – end-customer interaction: the Brand becomes aware of the customer's preferences for a dedicated marketing relationship.

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1trueid protects your data as each archive is encrypted

Information is processed, controlled and validated with the consensus of the majority of the users. All users hold both a public key and private key. Keys are used to encrypt and decrypt the information and stored immutably.

The best way to incentivize actors in the supply chain to participate in an ethical and transparent way is simply to give them an economic value for the services performed. Here then, from producer to end consumer, every interaction is rewarded economically with cryptocurrency.

Each supplier has its own list of goals (e.g., SDGs, KPIs, rollouts) declared in the blockchain. Their work and commitment is certified, visible and transparent. The Brand rewards suppliers with OTIs in proportion to the goals achieved. Only certified suppliers can participate in the blockchain. If OTI were exchanged based on fraudulent supplier information, this would constitute a crime of forgery, prosecuted by law. The crime would be stored on blockchain with no possibility of deleting this information. When creating the new 1trueid code for new products, the brand rewards the supplier based on the SDG goal achieved.

The main actors in the chain

Manufacturers

Show authenticity by including all the information about a product, from the origin of the raw material to how it was produced and packaged.

Transport

Real-time location of the goods and their status, ensuring that the distribution takes place on time.

Logistics

Real-time location of the goods and their status, ensuring that the distribution takes place on time.

End customer

Real-time location of the goods and their status, ensuring that the distribution takes place on time.

We know that sustainability is an incentive for long-term change and a driver for integrating ESG factors into our investment solutions, actively engaging with companies, and working on real impact. By going deeper to understand the dynamics and impact, our comprehensive sustainable approach leads to more informed investment decisions, creates better returns, and enables us to care for the world we live in.