Even though the topic of wine counterfeiting is not often addressed, organizations such as the World Health Organization and Interpol estimate that up to 20% of all wine sold worldwide could be fake. Thanks to various technologies, wine bottles can now be tracked throughout their entire journey. Click here to read the April issue of Wine Business Monthly and discover more about our solution, King'sMark powered by Wineability.
- Process traceability in blockchain technology
- Anti-counterfeiting
- Logistics control
- Distribution awareness
- Data security
- Agriculture 4.0 and tax credits
- Product nutritional information (smart label)
- Transparency on the environmental impact of production processes and on sustainable practices (green label)
- Multimedia informational content
- Engagement and retention