The dominant trend is that consumers are increasingly more attentive to their health and the environment. Legislators, European in this case, have acknowledged this need and issued new guidelines for labelling wine products in line with other foodstuffs.
- Process traceability in blockchain technology
- Anti-counterfeiting
- Logistics control
- Distribution awareness
- Data security
- Agriculture 4.0 and tax credits
- Product nutritional information (smart label)
- Transparency on the environmental impact of production processes and on sustainable practices (green label)
- Multimedia informational content
- Engagement and retention